Time For Lysol

Lysol Beer Brand Mashup

OUR BRANDING STORY

About

This project is for Brand Mashup/ Re-brand & The Marketing Campaign(Lysol & Budweiser).

The purpose of this project is to provide an outstanding user experience for Lysol’s customers and provide a clear, comprehensive solution according to Lysol's company needs and the actual situation. This project delivered a gorgeous, functional website and mobile application for Lysol, containing the logo design, promotion video, poster, 3d model and package design. It is consistent with the new design trend in 2021.

Tools

Adobe Illustrator, Indesign, Adobe XD, Cinema 4D , Adobe Photoshop, After Effect

Brand Book

WHO WE ARE?

A strong passion drove us to invent Lysol craft beer, 100% handcrafted in Canada.

While many people use industrial beer-making methods, we are making craft beer in an innovative way.

100% Organic Pure Beer

We put more heart into our lysol beer, 100% grain, 100% hops, so it's 100% organic.

Logo Color Palette

#CF0A2C

#13294B

#2F2F2F

#FFFFFF

#000000

The Lysol brand colours reflect our heritage and will also help as the brand looks to the future. Colour balance is extremely important, led by the primary colour palette and supported by the secondary colour palette.

The primary colour palette should be leveraged to ensure contrast within compositions.

Logo

BOW TIE

The Bow Tie is a forward-leaning symbol of freedom. When the Bow Tie is the central subject, it’s positioned just above the equator of the medium it’s in, thus giving the brand a confident presence.

KREYLINE

This silver keyline around the Bow Tie adds a contemporary premium cue.

SIGNATURE

Our classic handwritten signature reflects the pride we take in our craft. The script breaks out of the boundaries of the Bow Tie, representing freedom.

SUNSHINE

The sun represents that we have the same brand power as the sun.

This project requires creating an entirely new brand built by 'mashing' two brands together. The new logo needs to integrate the most representative features of both sides. And The beer name and label information from The beer product (Budweiser) to be replaced by the name and text elements of your second product (Lysol ). The overall style/branding will be that of 'Budweiser' beer but will communicate 'Lysol. ' information /text. After a study of the two brands, this creation came into being.