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Visual / Campaign
No-Vaping

Advertising Campaign

for Health Canada.
Objective.

This is an awareness campaign to inform teenagers on the effects of e-cigarettes (vaping) for Health Canada.

Tools.

Adobe Illustrator

Adobe Photoshop

Adode Effects

What I did.

Visual Identity

Campaign Design

Poster Promotion

Co-worker

Rain Liu

Jiaxu Liu

PROCESS 
STEP I

Research the influence (negative influence) of e-cigarettes and the harm to the human body, collect information to find inspiration, and integrate this influence into poster design and logo design.

novape.png

PROCESS
STEP II

Design the logo. For the logo design, the god of death is used as the prototype to upgrade the image, and simple lines are used to outline the intuitive shape. The letter N of the logo word-mark and the scythe after death are integrated into the shape of the e-cigarette so that viewers can feel the theme expressed by the logo at a glance. The theme colours are red and yellow, thus forming a solid contrast and visual impact in colour. After completing the preliminary design with AI, then upgrade the logo material with PS.

no_vape-_logo_edited.jpg

PROCESS
STEP III

Poster Design: Use the same footage series as the video to ensure consistency. Determine the text content and layout of the poster. Like the logo, the primary colour of the poster was red, and the harm of some e-cigarette products to the human body was directly reflected in the figures of the poster by PS.

Check the promotion Video and Posters below.👇

novaping_cover.jpg
no_vape_ads_2.png
NOVAPE_poster.png
novape_banner.png
4_3.jpg
4_2.jpg

Next Project

FINE

DINNING

Graphic/Brand/Web

4_2.jpg
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