Adonis Oil
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.
Adonis Oil
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.
Service
Identity & Branding, Print
Client
Adonis Oil
Year
2023
Adonis Oil
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.
Adonis Oil
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.
Adonis Oil
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.
Service
Client
Year
Adonis Oil
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.
Service
Identity & Branding, Print
Client
Adonis Oil
Year
2023
Adonis Oil
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.
Service
Identity & Branding, Print
Client
Adonis Oil
Year
2023
Adonis Oil
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.
Service
Identity & Branding, Print
Client
Adonis Oil
Year
2023
Adonis Oil
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.
Service
Identity & Branding, Print
Client
Adonis Oil
Year
2023
Identity & Branding, Print
Adonis Oil
2023
Service
Identity & Branding, Print
Client
Adonis Oil
Year
2023
Service
Identity & Branding, Print
Client
Adonis Oil
Year
2023
Service
Identity & Branding, Print
Client
Adonis Oil
Year
2023
Graphic/Brand
SEVEN.
Traditional beauty rituals
Chinese aesthetics
Objective.
This project is designed for a Makeup Product Company - “Seven”, a makeup company that explores wisdom in traditional beauty rituals, inherits the philosophy of Chinese aesthetics and adopts modern technologies in creating cosmetic products. I used some traditional Chinese elements such as auspicious clouds and totems. But most importantly, use seven-colour deer as the company's IP because it is related to traditional culture. And the square logo is similar to the Chinese seal. There is a deer in the world called the Seven-coloured deer, with seven colours and horns, the immortal world of divine beasts, the essence of the mortal world, divine light protection, and walking on the moon. This historical story inspires seven's brand, the collision of beauty and history is the product of the fusion of two cultures across the generation gap.
Tools.
Adobe Illustrator
Adobe Photoshop
Adode Effects
Cinema 4D
What I did.
Brand Design
Motion Design
3D Model
Strategy
Brand Promo Video
This video is based on brand characteristics. It combines traditional Chinese video footage with modern three-dimensional modelling to reflect our brand vision. It wants to explore wisdom in traditional beauty rituals, inherit the philosophy of Chinese aesthetics, and adopt modern technologies to create our cosmetic products. The video begins with an ink painting with ethnic characteristics. The erasing effect makes the ink painting look more dynamic and gives the audience a sense of historical representation. In the middle part of the video, scenes of Chinese Peking Opera characters making up and 3D modelling animations are interspersed and blended with each other, allowing the audience to understand our products' cultural connotations better. And the video uses grand and enormous traditional music as the background music, which is very suitable for the brand characteristics. In the last part of the video, the product animation guided by the track of ink and brush is like shuttling through the long river of history, symbolizing that the product rich in traditional national culture will have a long and enduring industry history.
